Advertise with usWhy advertise with us?
The Sector is Australia’s only online news website dedicated to providing early childhood education and care (ECEC) business news, information and analysis to ECEC centre managers, educators, regional managers, executives, owners, financiers, landlords and suppliers. Our respected team has over 30 years combined experience in the ECEC, finance and publishing sectors.
Why choose the sector?
Align with a trusted independent voice
Our voice, synonymous with trust and independence, is at the forefront of sector issues helping define the narrative, and in so doing enhancing sector knowledge, understanding and unity.
Reach an engaged and targeted audience
The Sector audience includes a broad range of decision makers across the owner, operator and centre manager spectrum. They are passionate and committed professionals that engage across all of our content categories and both of our platforms
Increase brand awareness
With an average of over 42,000 users reading over 76,000 pages of content per month, combined with our 24,00 strong weekly e-newsletter, The Sector’s reach provides a robust platform for awareness-building campaigns.
The power of curated content from a trusted voice
The Sector publishes news, views and reviews with the needs of our readership front-of-mind by providing targeted content that is insightful, useful and importantly relevant to ECEC professionals, their teams and the organisations that they work for.
Newsletters
The Weekly and The ECEC Jobs Roundup are curated e-newsletters distributed to our subscriber base every Monday and Wednesday mornings. Articles are chosen with the interests of our readers in mind to ensure relevance and engagement.
Podcast
Coming in 2026, we are excited to curate an opportunity for key partners to engage with our readers in a new way. A unique channel to share an interactive discussion with The Sector team to highlight news, innovations, trends and insights to help ECEC professionals and their teams. Pre-recorded, edited and promoted through The Sector, The Weekly eNews and The Sector social channels, we are excited for our readers to receive content via modern marketing.
Display Advertising
The Sector website is specifically designed to be a comprehensive news, views and reviews resource for professionals working in the ECEC sector which is unmatched. With multiple banner options across the website, newsletters, Solus EDMs and Podcasts, we have options for all objectives and budgets.
Sponsored Editorial
Advertising is about telling a story and connecting with an audience. With an overwhelming range of ways to reach a target audience online, content is still king. Sponsored content allows your organisation to connect with the ECEC sector by sharing your story in an informative and engaging way. The Sector understands its audience, we will help you create content that is well-written, engaging and shareable, relevant to your target audience and trustworthy.
How to track success
Page Views
Average monthly page views
Visitors
Average monthly unique visitors
Subscribers
Our 24,000 subscribers receive our weekly e-newsletters with an average 25% open rate
Audience
Our unique audience is made up of the ECEC community including owners, operators, managers, educators, government, regulators, academics and associations.
Testimonials
The Sector has been a wonderful addition to the early learning sector, in particular as a means to access information relevant to a range of stakeholders from service providers through to policy makers.
Paul Mondo
President - ACA
In a short period of time, The Sector has become a key source of information about the early childhood sector across multiple levels at G8 Education. This is due tIn a short period of time, The Sector has become a key source of information about the early childhood sector across multiple levels at G8 Education. This is due to the relevance of its content to all sector stakeholders (operators, educators, developers) as well as the ability to provide timely insights into the issues that matter to sector participants. I can also personally vouch for the integrity of their articles and the balanced view that was produced”
Gary Carroll
Ex Managing Director and CEO, G8 Education
...what an incredible job The Sector is doing bringing information to our profession.
Lee Gage
Executive Director, ECW Professional Body
Contact Us
The Sector team is here to help with any questions you might have.
Use the form to contact us with any general enquiries, including editorial submissions, advertising queries and subscription information. We look forward to receiving your submission and will be in touch soon.
